Inspiring
Resourcing
that gets
Results.
We know to break through and capture the attention of your candidate audience, your message needs to interrupt and then it must engage the attention of your prospects - so that they will continue to search for more information on your organisation.
Some resourcing experts suggest that an average candidate is presented with over three hundred resourcing messages in a typical week. Billboards, T.V. commercials, radio commercials, email resourcing newsletters, banner ads, pop-ups, pop-unders, below the line, direct resourcing mail at home and at work, telemarketing, fax broadcasts, etc. But, most current resourcing still relies on obsessive proliferation of the brand through mass media that seek economies of scale, the more eyeballs, the better. But candidate want more than mass messages sent to eyeballs. They want respect, recognition and relevant communication, and they have indicated that the best way to give it to them is through experiences that are personally relevant, memorable, sensory, emotional and meaningful.Tell me and I may forget, show me and I might remember, involve me and I will understand.
Resourcers are experimenting with ways to allow candidates to experience the work environment. They believe that if people actually "experience" the brand, there is a better chance the resourcing experience will result in a placement. There is no other way to say it: This is the difference between telling people about an organisation and letting them experience the benefits for themselves. The term "Experiential Resourcing" thus refers to actual candidate experiences with the brand/product/service and enhance resourcing communication and awareness. We believe that personal experiences help people connect to a brand and make intelligent and informed resourcing decisions. When done right, it is the most powerful tool out there to win resourcing awareness and organisational loyalty. We believe it is all about opening a dialogue with the candidate so you are talking to them, not at them. You can create a positive experience, change opinions, create emotes, make connections, encourage dialogue and build loyalty. 70% of candidate say that that participating in a live resourcing day experience would make them receptive to the brands. 60% of women say that experimental resourcing would be more likely to make them apply - that is way ahead of TV advertising at 26% and internet resourcing advertising at 14%. Its been shown that experiential resourcing is three times more powerful than any other type advertising method, which are traditionally seen as the deciding factors in making a resourcing placement or signing up for a position. In other words, experimental resourcing brings you the right people and right place and at the right time. It is no wonder that the long term positive effects of candidate loyalty driven by experience resourcing are not being realized.- We create resource awareness
- Challenge resource perceptions
- Forge a deeper candidate connection
- Change hiring behaviours
- Drive Resourcing
- Report Insights
We precisely target to the right candidates and encourage recommendations with further candidate instant brand familiarity; the sight, the sound and instant feedback and data capture to enable candidates to be hand-picked to match the job specific briefs. This immediate and tangible results increases resourcing placements as well as time-to-placements. We can undertake a full consultancy and evaluation of your specifc needs. We have flexible and scalable work practices to design bespoke resourcing campaigns, regardless of size and our extensive experience ensure we always deliver what we promise. We can source or create or bespoke resourcing campaigns. We work with experienced third party suppliers to manage the design and construction of any promotional stand of collateral requirement. We ensure every resourcing campaign is mystery shopped and regularly ensure high standards are being met consistently. We also undertake accurate account management and regular activity visits of staff during both launch and live days. Every campaign we undertake is comprehensively evaluated every step of the way. We will work with you to understand what information is rally important for you and provided you with on-going, honest feedback. We can Resourcing and recruit specialist resourcing staff on a campaign basis and are industry experts at finding people with unique and niche skills. If there is a skill that you are looking for we can help find the right person for you. We measure against Resourcing staff performance, enthusiasm, punctuality and so on. These ratings are invaluable when considering a staff member for a particular role and ensuring your campaigns receives excellence at all times. We also hold regular meetings during the campaigns with resourcing event manager to discuss key events and feedback and potential improvements which can be implemented straightaway so you get the benefit immediately. We also encourage face to face post resourcing campaign evaluation with our staff teams to ensure we gather their feedback, enabling future campaigns to be even better. Its easy - a happy and motivated team produces the best results. That is why we incentivise senior team members (cores staff, resource managers and recruiters) with results related bonuses to ensure that targets are consistently met and exceeded. We will establish how experience can best engage and motivate you target candidates. We will then devise a custom-built activity that will meet your budget and match your objectives and we can manage all aspects of design, production, locations, logistics/planning and execution of your campaigns to delivery and outstanding experience for you and you candidates. We are also on constantly on the lookout for new venue opportunities - if there is a specific location that you want us to investigate we are happy to do the entire liaison on your behalf. Whether it is a National resourcing road show or a small-in-venue demo, you can rest assured that our Resourcing Ambassadors will delivery your message passionately and enthusiastically. If you want specialist skills, we can do that as well. And if you need resourcing ambassadors in Europe then we have several overseas partnership agencies that we know and trust, and we are happy to manage this to ensure you get the best resource presentations possible. If you have any questions, feel free to contact us. We will respond to any questions you have:
Change Resourcing
Chiswick Park
566 Chiswick High Road
Chiswick, London, W4 5YA
Tel: +44 (0)20 7402 1933
For resource specific information please contact on: resourcing@changeresourcing.com.